In December, aiming to lure more consumers to its MSN Mobile service--a portal that connects cellphone users to MSN Search, news, Hotmail and instant messaging--Microsoft struck partnerships with MovieTickets.com and Thumbplay The deals enabled MSN Mobile users to access movie listings and reviews, and purchase movie tickets, ringtones and games straight from their cellphones.

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Recently, a number of companies have started launching their own mobile services -- MSN Mobile now lets you get Hotmail and other MSN-based services and information delivered directly to your phone or Palm.

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Gates featured MSN Mobile 2.0, scheduled to be available in April, in his keynote.

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