So based on these numbers here and just how disastrous ads can be, maybe the best mobile platform focuses on e-commerce.

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Going forward, the three key areas for us are developing new algorithms for web search, mobile services products, and Yandex e-commerce platform.

FORBES: The US IT Market Opens Its Doors to Russian Business

American Express and Verizon Wireless today announced they will integrate Serve, a next-generation digital payment and commerce platform, on many Verizon mobile phones and tablets.

ENGADGET: Verizon Wireless to tie American Express' Serve into mobile numbers, keep your credit card holstered