If millions of people are using the mobile web, but they are not buying anything, most commercial websites would not bother establishing a mobile presence.

假如数百万人正在使用移动网络，但他们不买任何东西，大多数商业网站是不会考虑建立移动网络业务的。

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And mobile shoppers are buying high-ticket items like diamond rings and cars, not just virtual goods and ring tones.

移动购物者已开始购买像钻戒和汽车之类的高价商品，而不仅仅是虚拟商品和铃声。

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Sitting passively on the sidelines and buying mobile technology in an ad hoc fashion is not a good idea. Ad hoc mobility is not uncommon for smaller businesses, but it should be avoided.

为事业成长考虑未来计划时 必须制定一个稳定的移动战略.仅仅静坐旁观购买无线移动装备不是一个好主意.小型公司使用无线移动网络是普遍的 但应该避免.

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Also reportedly under discussion: T-Mobile buying wireless spectrum from Clearwire (CLWR) as an alternative to a Sprint deal.

FORBES: Sprint Reportedly Holds Talks On Buying T-Mobile

Better yet, what they really need to do is identify an entirely new mobile buying constituency like 1-800 Flowers did a few years ago (more on that in a moment).

FORBES: AOL Editions' Bathroom-Reading Campaign: More Clever Than You Think

Another issue with these markets is that consumers are accustomed to buying mobile products without a contract from telecom providers.

FORBES: Are Cheaper iPhones A Good Move for Apple?