Kayak says it merely is enhancing the mobile booking experience for consumers and suppliers - and in the process it increases its value proposition.

Kayak说他们只是提升了消费者和供应商的手机预订过程，在这一过程中强化了其价值定位。

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ITA says the B2B version of the app can be integrated into existing mobile and booking systems while the consumer-facing version on iTunes will remain search-only.

ITA说这一应用的B2B版本可以被整合进现在的手机和预订系统，iTunes上供消费者下载的版本将只保留搜索功能。

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British airways British airways has unveiled new functionality for the mobile version of its website allowing customers to change their booking to another flight.

英国航空公司(British Airways)在其手机网站上推出了新的功能，乘客可以通过该新功能更改已经预订的航班。

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The increasing popularity of the OpenTable.com website among diners and the added advantage of being able to make reservations using the OpenTable application for mobile phones will boost the number of diners booking tables on OpenTable in the future.

FORBES: OpenTable Has Been A Bullish Feast But How High Can It Go?

Most customers begin their journey with us in the digital space, by booking and buying cinema and travel experiences online and on mobile.

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