Mobile commerce, comparative shopping on your phone, mobile bar codes and more all existed and in many cases worked quite well.

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Customers are connecting through brick-and-mortar stores, social media, e-commerce, blogs, Twitter, mobile apps, mobile bar-codes and even geo-location services that offer personalization and immediacy.

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The Maxivan is a mobile snack bar, stocked with Goldfish crackers and tubs of Utz cheese balls from Costco.

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