The advanced adaptive streaming format has gained the support of IC vendors including Broadcom, MediaTek, and MStar, and has been selected to power video delivery for UK-based Dixons Retail's KNOWHOW Movies, German retailer Media Markt's Videodownloadshop, and Mei-Ah and China Mobile powered services that provides 4G LTE and 3G service subscribers instant access on their Android mobile devices to on-demand, catch-up TV.