BPA, as its known, is a chemical used to make the epoxy mix that line canned goods and prevent them from spoilage, preserving canned goods and saving tens of thousands of lives every year.
If Ms Rousseff does manage to whip Congress back into line using a mix of threats, promises and appeals to self-interest, her reward could be cleaner politics.
Fettig targets a 500 basis point margin improvement with any newly-developed item, which he says should guarantee improving mix of products sold down the line.