Although the tension between mission and marketing has long defined admissions, many believe the balance has tilted too far toward the latter.

虽然之间的紧张关系和市场营销的任务早已明确招生，许多人认为的平衡已倾斜向后者太远。

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Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal.

另一方面，大部分企业，只知道如何以安抚的、一本正经的单调方式来与人交谈，他们只有目标宣言、营销小册子，以及“你的来电对我们很重要”之类的托辞。

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Sony currently makes 12,000 books available online for download, but “our mission is not to replace the print book,” says Ron Hawkins, the Sony Reader's marketing boss.

索尼上传了12,000本书供用户在线下载，但是，索尼阅读器公司的市场主管Ron Hawkins称“我们的目标并不是取代印刷版书籍”。

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Knowing how, around what and why your target audiences engage others can go a long way toward identifying your share strategy and the measurable value it can bring to your marketing mission.

FORBES: Your Fair Share: Embracing the New Call to Action

This will enable Walmart consumer products suppliers to see shopper insights derived from panel data, analyze custom trip mission data, and conduct deeper marketing analytics.

FORBES: Walmart Plays Nice (Again)

In fact, marketing, customer identification and mission are all interconnected at Twin Cities RISE!

FORBES: Nonprofits Have Customers, Too