On days like those, you might wish your mission and values were vague and generic.

如果真有这样的一天，你可能希望你的使命和价值都很普通平庸。

youdao

Make design and positioning the heart of your business, reflecting your purpose, mission and values at every touch point.

进行设计和定位的核心业务，反映您的目的，使命和信念在每一个接触点。

youdao

But frank is so important that Jack Welch talked about it with a full chapter in his book, Winning, just after the first chapter, mission and values.

但是坦白太重要了，以至于在他的书Jack Welch“胜利之声”用了一章来讲，也就是第一章，使命与价值之后。

youdao

Everyone must not only understand the mission and values but believe in them.

FORBES: From the Battlefield to the Boardroom: A Navy SEAL's Guide to Business Leadership Success (Part 2 of 3)

He clearly feels completely bought into the mission and values of the company, and I imagine that what worked for him has also worked for thousands of other employees who are redefining the Club Med experience.

FORBES: Lessons From Le Club Med: Reinventing a 50-Year-Old Brand

Traditionally, brand was essentially viewed as a communication and fundraising tool, but we found that a new paradigm was emerging where brand was increasingly being considered in a strategic way, fundamentally anchored in the mission and values of an organization and critical at every step in the theory of change of an organization.

FORBES: Branding for Nonprofits: New Research, New Insights