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Another reason is the cost of purchasing the device and plan, which seems likely to be a mismatch with potential subscriber defections from other carriers such as Sprint and T-Mobile.
FORBES: Verizon iPhone Sales Overblown?
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Gesture recognition might seem a mismatch with phones since people tend to keep them close at hand, but TI believes there are plenty of reasons people will want to manage their handsets with motions.
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Even BAE Systems, the sprawling British defense conglomerate that typically gets along better with the Pentagon than its U.S. counterparts, decided recently not to sell a commercial aerospace unit that was generating strong results despite its apparent mismatch with other company lines.
FORBES: Defense Contractors Are Going To Go For The Civilian Market