The regulator said that "many viewers" had complained the AD was misleading and offensive because it impled that cosmetic injections were a "natural or inevitable step" for women as they got older.

监管人员说很多观众都抱怨这则广告带有误导性和攻击性，因为广告暗指当女人渐渐变老的时候，美容注射手术就成了一个“自然或者不可避免的过程”。

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False advertisement comprises fraudulent false AD and misleading false AD.

虚假广告可分为欺骗性虚假广告和误导性虚假广告。

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These efficiency measures reduce ad effects, misleading marketing managers to choose further spiraling reductions in advertising costs and ad effects.

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