Under a new scheme unveiled by Mark Willes, the chairman of Times Mirror, the marketing men at the Los Angeles Times will be organised around the same editorial sections as journalists are.

ECONOMIST: The press

Using it as the main measure to make marketing decisions is truly managing by looking in the rear view mirror.

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Yelena Bosovik is currently a marketing and management major at Drury University and the editor in chief of the Drury Mirror.

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