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Mr. Jacobs's first project was the 2007 Renovatio concept bike, which defined the maximally minimal design direction for the company.

WSJ: Confederate Motorcycles' Ed Jacobs: The Master of Machine-Age Motorcycles| Creating by Dan Neil

The message here seems to be focused on minimal design.

ENGADGET: Live from Palm's CES press conference

Unlike their feminine counterparts, these new sites emphasize clean, minimal design, a small selection of merchandise and, crucially, a boatload of editorial content, from photo shoots to videos to columns aimed at schooling the rougher sex on the finer details of hand-stitched denim or how to wear plaid on plaid.

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