We have little retro cars like the VW New Beetle (and a convertible is coming), the Mini from BMW and the Chrysler PT Cruiser.

FORBES: Falling in love

The infrastructure, including a substantial building programme, has already been built at Longbridge to facilitate the production of the new Mini and BMW, and productivity at the site has increased hugely in the last 12 months.

BBC: 'Keep your word to the workers'

In launching the BMW Mini Cooper, Crispin convinced Playboy to feature the car as a centerfold.

FORBES: Marketing