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Just as players in "World of Warcraft" get together to go on quests and socialize, players in "Hello Kitty Online" can come together on their own missions, play mini-games, or just chat.
FORBES
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You can play mini-golf at the bar-cum-games hall H Street Country Club, grab a pastrami on rye and a Guinness at the kosher deli-cum-Irish pub Star and Shamrock, or take in a show at the burlesque-cum-punk rock venue Red Palace.
BBC: The new neighbourhoods of Washington DC
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And expect rich media and video to replace static banners so that users can view trailers or play a mini-game before they commit to a download.
FORBES: Game Developers Power-Up their Marketing Weapons