It lost more than circulation revenue, too, since Reader's Digest exists so that the company can mine its database to cross-sell books, videos and CDs.
With the latest technology, says Cho, the bank can measure the profitability of every branch employee and customer, mine its customer database and run sophisticated risk-management and credit-analysis programs.
LinkedIn Recruiter, for example, is a recruiting application that lets corporate recruiting teams mine the entire LinkedIn professional database to find and attract people.