Email is an effective branding tool for creating top-of-mind awareness.

电子邮件对于创建顶级的品牌认知度来说是一种有效的工具。

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However, I think that top-of-mind awareness of the NBA season keeps consumers interested in the sport, and sustains sales throughout the season, so I think that no season hurts sales.

FORBES: Nike Says Video Games Like 2K Sports' NBA 2K12 Helps Sell Basketball Shoes

Most importantly, it singlehandedly brought top-of-mind awareness for the Fiesta nameto a new generation of drivers. 132, 000 drivers signed up for updates on the new Fiesta and over 6, 000 pre-ordered the Fiesta, an exceptionally strong showing for a new economy car.

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With this growing awareness in mind, IIEP is organizing a policy forum from 16 to 18 October in Paris (France) that will focus on youth engagement in educational planning and policy-making processes.

UNESCO: Detailview | United Nations Educational, Scientific and Cultural Organization