I heard Millward Brown say that what works in one province only has a 52% chance of working in another.

根据华通明略的数据，在一个省市能行得通的方案，能够再在其它省市起到一样的作用的机会只有52%。

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Apple’s brand value climbed 84 percent in the past year to $153.3 billion, WPP’s Millward Brown unit said.

苹果的品牌价值，在去年上升了84个百分点，升至1533亿美元，跃居第一位。

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“Brand is becoming more and more important,” says Joanna Seddon, chief executive of Millward Brown Optimor.

“品牌正变得越来越重要，”Millward Brown Optimor首席执行官乔安娜•塞登(Joanna Seddon)表示。

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The full report can be read here at Millward Brown.

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