“Brand is becoming more and more important,” says Joanna Seddon, chief executive of Millward Brown Optimor.

“品牌正变得越来越重要，”Millward Brown Optimor首席执行官乔安娜•塞登(Joanna Seddon)表示。

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But Millward Brown Optimor has also been measuring the effects of brand on stock market performance - an area where little research has been done.

不过，Millward Brown Optimor也一直在评估品牌对股市表现的影响——人们目前对这个领域的研究很少。

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The Millward Brown study showed that products and companies with strong brand value enjoyed markedly stronger returns in good times and also during the recent market downturn.

Millward Brown Optimor的研究显示，具有强大品牌价值的公司和产品能明显获得较高的回报，无论是在牛市还是在最近的市场低迷时期。

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The full report can be read here at Millward Brown.

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