Apple’s brand value climbed 84 percent in the past year to $153.3 billion, WPP’s Millward Brown unit said.

苹果的品牌价值，在去年上升了84个百分点，升至1533亿美元，跃居第一位。

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“Brand is becoming more and more important,” says Joanna Seddon, chief executive of Millward Brown Optimor.

“品牌正变得越来越重要，”Millward Brown Optimor首席执行官乔安娜•塞登(Joanna Seddon)表示。

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So, it makes perfect sense, given Millward Brown's criteria for assessing brand value, that Apple would sit atop the rankings.

因此，依据明略行评估品牌价值的标准，把苹果送上顶级宝座是合情合理的。

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Harriet Millward, deputy chief executive of the UK's Alzheimer's Research Trust, said early diagnosis was important.

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Millward has had great success with Saints since joining them from Leigh in March 2000.

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Millward declined to appear on Sunday's programme, saying he was concentrating on next Saturday's final against Wigan.

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