“Brand is becoming more and more important,” says Joanna Seddon, chief executive of Millward Brown Optimor.

“品牌正变得越来越重要，”Millward Brown Optimor首席执行官乔安娜•塞登(Joanna Seddon)表示。

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So, it makes perfect sense, given Millward Brown's criteria for assessing brand value, that Apple would sit atop the rankings.

因此，依据明略行评估品牌价值的标准，把苹果送上顶级宝座是合情合理的。

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Baidu takes the prize for the 2nd fastest-growing brand in Millward Brown's list of the world's most valuable brands published Wednesday.

华通明略28日发布了全球最具价值品牌100强排行榜，中国搜索巨头百度获评为全球成长第2快品牌。

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Harriet Millward, deputy chief executive of the UK's Alzheimer's Research Trust, said early diagnosis was important.

BBC: Memory test spots early Alzheimer's

Millward has had great success with Saints since joining them from Leigh in March 2000.

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Millward declined to appear on Sunday's programme, saying he was concentrating on next Saturday's final against Wigan.

BBC: Schofield attacks Millward