It is also a time for the community to light candles, dress in their best clothes, invite friends for parties and eat traditional foods, including Indian sweets such as barfi, a milk-based candy, and ghoogra, a pastry made of cereal and sugar.
Kotb had singled out their signature PMS bar (Peanut Butter, Milk Chocolate, Salty Potato Chips) as her favorite candy bar, but they make plenty of other stuff.