For example, today I was facilitating a group of about 50 people from a large organization who were coming up with short and mid-term product ideas for the digital part of their business.
Just yesterday, Pepsi (nyse: PEP - news - people ) said it will introduce Pepsi Edge, its mid-calorie product designed to appeal to those who can't decide between Diet Pepsi and the hard stuff.
Red Roof Inn is particularly bad: they deliver a very good mid-market product at a costly investment, but insist on claiming an economy hotel market position and charging an economy price, even in markets where they could easily command a higher rate.