Bingis alsoseemingly baked into the NuAdsplatform that Microsoftispitching toadvertisersdesperatelyseekingnewways to get users to engage with theirbrandsonTV.
Mediaroom was Microsoft's try at an Internet TVplatform, serving up on demand content to PCs, TVs and mobile devices through partnerships with cable companies.
Whether Microsoft ever intends to translate that into a Smart TVplatform is unknown, especially since the migration is complicated by the gaming element.