Here’s a white paper (pdf) by Mel Carson of Microsoft Advertising that documents their foray into social media as a B2B company. Great insights.

以下是白皮书（pdf）由微软广告的Mel Carson提供，描述B2B公司进军社区媒体的伟大理念。

youdao

Yahoo has said it will allow users to turn off targeted advertising on its websites; Microsoft has yet to respond to the committee.

雅虎说它将允许用户在其网站上关掉行为广告；微软对委员会质询还没有做出回应。

youdao

The real problem Microsoft is seeking to solve is advertising.

微软寻求解决的真正问题是广告。

youdao

Microsoft Advertising, which is sponsoring the French Riviera festival for the ninth year, will host speakers like graphic designer Stefan Sagmeister and Naveen Selvadurai, the founder of Foursquare, in addition to the conference showcases some of its latest innovations.

FORBES: Microsoft showcases new social media tools at Cannes

In addition to making the final Windows Phone Developer Tools available today, Microsoft Bing Maps and Microsoft Advertising have introduced new resources to help developers maximize their profit from their Windows Phone 7 apps and to heighten the end-user experience.

ENGADGET: Microsoft demoes Twitter and Netflix apps for Windows Phone 7, releases final dev tools

That's some pretty damning stuff, but the case isn't anywhere near resolution yet -- the judge has yet to decide whether to certify it as a class action, which looks like it'll depend on a technical reading of what exactly Microsoft was advertising throughout the Vista Capable program.

ENGADGET: Microsoft VP: "I personally got burnt" by Vista Capable stickers