Both new Olympus PEN cameras share the same 16.1-megapixel High-Speed Live MOS Sensor and new TruePic VI image processing engine as the award-winning, flagship Micro Four Thirds system camera, Olympus OM-D E-M5.

ENGADGET: Olympus E-PL5 and E-PM2: Micro Four Thirds cameras with OM-D-like focusing, performance boosts (hands-on)

Marketing angle: "We're making the gorgeous Game Boy Micro for image-conscious folks who love video games, the ones who want the look of their system to be as cool as the games they play on it" according to George Harrison, Nintendo of America Sr.

ENGADGET: The Game Boy Micro: What we know