Ok, now we understand why TiVo CEO Michael Ramsay was "promoted" out of his job last week.

ENGADGET: TiVo backed out of deal with Comcast

Still, ordering up a movie on the Web for download "is easier than driving to Blockbuster, " says TiVo Chief Michael Ramsay .

FORBES: Steal This Movie

For now at least, Michael Ramsay, TiVo's 52-year-old Scottish CEO, is nonchalant about the competitive threat and the price he has paid for creating a new service.

FORBES: Delayed payback