IOC marketing director Michael Payne says the unveiling of the logo is key to the success of the Olympic marketing Program.

国际奥委会市场主管迈克尔·佩尼说，奥运会徽的揭幕，是成功举办奥运会的一个重要环节。

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But former IOC Director Michael Payne said such pre-Olympic jitters were only to be expected, and were common in host countries prior to the opening ceremony.

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"You have a long list of sports trying to get onto the program because it is their one way to showcase their sport to the world, " explains former IOC marketing director Michael Payne.

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The challenge for London was, "What's going to be the 'wow factor, '" said Michael Payne, the former marketing director of the International Olympic Committee and chairman of the international division of Crystal CG, a Beijing-based company that made the people-pixel graphics.

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