Because of his extraordinary skills, sports critics compared Kobe Bryant to basketball great Michael Jordan.

VOA: special.2009.11.20

Michael Jordan did fast food companies, kobe Bryant, and then you of course get all the cartoon characters like Sponge Bob and other things that over the years have been associated with a number of these products, so that--those attachments are very important. Yes?

迈克尔·乔丹为快餐店代言,还有科比·布莱恩特,当然,还有那些卡通角色,像海绵宝宝等其它角色,多年以来,它们都与,一系列产品紧密联系,所以这些联系是十分重要的,对吧

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

"Grooming is so much more important once it does get hot, " says mobile pet groomer Michael Bryant of Snazzy-Pet USA in Atlanta.

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The sagas of Michael Vick, Kobe Bryant and numerous baseball juicers have combined to make major brand marketers more risk averse than ever these days.

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His new team has stumbled at times this season, leaving many to wonder if Mr. James will ever fulfill his promise and begin winning championships in the style of global stars like Kobe Bryant and Michael Jordan.

WSJ: Basketball Star LeBron James in Deal With Fenway Sports