In short, using the methodology of studies such as those done in Florida, claims of Medicaid job gains are overstated by nearly two-fifths for the average state and may be overstated by considerably more than that for particular states considering expansion.

FORBES: Florida's Legislature, Not Its Governor, Will Determine Medicaid Expansion's Fate

But as the media continues to report studies claiming a risk from BPA, no matter how flimsy the methodology, and ignoring regulatory studies which contradict these claims, no matter how rigorous the methodology, the incentives for gamesmanship in science have never been greater.

FORBES: Top Government Scientists Catch Media's Favorite Anti BPA Researcher in Absurd Claims, Ties To Trial Lawyers

Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

FORBES: Nike To End Livestrong Brand