Given the technology-rich, multiplatform, data-dependent complexities of advertising, media and marketing, the imperative for time-pressured marketers to work with methodical technologists has never been greater.
The director, Edward Zwick, attempting to revive the stately manner of sixties epics, has made a very earnest piece of work handsome, methodical, pious, and rather doggedly literal.
He is the second-eldest of Greenberg's five sons--all of them work at the company--and is methodical and guarded, uneasy in the spotlight and without his father's abundant confidence.