Franchising is a method of doing business within a given industry that involves at least two parties - the franchisor and the franchisee.

特许经营是在一定行业开展业务的一种方法，至少涉及特许人和受许人两方。

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Neither is necessarily a better method of doing business you understand: but they are definitely different.

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And thus, after some period of time, that new method of doing business no longer makes excess profits.

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They need to embrace a new method of doing business that looks more like engineering or consulting than the law they grew up with.

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