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It would appear, however, there is a disconnect between what method of content B2B marketers prefer vs. what method or avenue they judge their content marketing success against.
FORBES: Content Marketing The #1 Driver Of Leads For B2B Marketers
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Rovi Entertainment Store, which is helping a range of retailers, service providers, CE manufacturers, content owners, and PC OEMs to drive revenue from over-the-top (OTT) storefronts and cloud-based entertainment, has adopted DivX Plus Streaming as its preferred method of content delivery.
ENGADGET: Toshiba to launch TVs with DivX Plus Streaming certification
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In developer-speak, these are manipulations of objects in the DOM (document object model), the core method of representing content on the web.
FORBES: Famo.us Pushes The Physics Of Searchable HTML5 Into A Whole New Universe