abstract:As coined in the writings of Marshall McLuhan, metamedia referred to new relationships between form and content in the development of new technologies and new [Media: The Extensions of Man] (1964) Marshall McLuhan McLuhan's concept described the totalizing effect of media.
The recently-formed Media Experience Trade Association (META) is hoping to "improve consumer acceptance of emerging formats" by slapping "META Seals" onto discs that clearly inform consumers of certain usability benchmarks and by "creating digital media standards" that would help the faltering iHD Advanced Navigation and BD-Java features blossom.
Thirty Are Better Than One is not really about the Mona Lisa or even about art, but rather concerns the tortuous relationship between culture and media, a relationship beginning to play out in his own life as he became the first meta-celebrity.