Participants were sent a text-message reminder of what they would have won had they shed the weight, which did spur some to take their diet up a notch.

CNN: When money's at stake, dieters have more weight-loss success

As a medical professional, I think it's a great thing, as highlighting the problems with obesity and showing - especially as like kind of a tough guy - that it's OK as a tough guy to do something to take care of your weight and to take care of your family, I think that's a great message.

NPR: 17 min 50 sec

Carlisle coach Alan Jones continues to hammer home the message that a high level of fitness is essential for all members of the team whatever their height or weight.

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