Main message? Each one of us makes a difference every single day we impact the world around us and if we would just think about the consequences of the little choices we make what we eat,wear,buy, how we interact with people,animals, the environment then we start making small changes and that can lead to the huge change that we must have."

VOA: special.2009.11.18

When we think about the way food is marketed, we have to ask ourselves how were these messages framed, who's being targeted, what the message is, and of course what the impact is.

当我们想到食品营销的方法时,我们得问自己,这些信息是怎么来的,哪些人是它们的目标群体,这些信息是什么,当然还有它的影响是什么

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

"Well,I think the message from the United States personally coming here will obviously be a positive impact,in the sense that President Obama's administration is deeply concerned about the displaced people,".

VOA: standard.2009.06.03

She chose to go directly to her 434, 000 employees and deliver a high impact message.

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How can one homogenised message really have impact on each and every different person, city by city, country by country?

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The fear of rejection when someone doesn't answer a Facebook message lacks the impact of an ignored phone call, according to Wallace.

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