Instead of browsing your font list and looking for "something cool," instead think about the message you want to convey.

不要浏览字体列表去寻找“某个很酷的东西”，相反，你应该思考一下自己想要传达的信息是什么。

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The Problem: You've picked an elaborate font to stand out, but the swirls and loops are so complicated that the actual message gets lost.

存在的问题：选用精细的突出字体，但是圈圈钩钩十分复杂而真正有价值的信息却丢掉了。

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Whether it is a web design project or a logo design - font is the element, capable of attracting people's attention, rendering the key idea, and communicating the necessary message.

不管是web设计，还是logo设计，字体都是组成要素，不仅能引人关注，还能提炼核心主题并传播必要信息。

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