Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.

讯息诉求对广告态度有显著影响，以理性诉求较佳。

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George Galloway has proved that he has the charisma, the celebrity and the message to appeal to the young, the disillusioned and the angry particularly in the Muslim community.

BBC: Bradford - an extraordinary one-off

Republican candidates need a message that can appeal to veterans in Jacksonville, Cubans in Miami and evangelicals in the panhandle.

WSJ: Romney's Florida Lead Cuts Across Categories

Second, it is not true that a conservative message will fail to appeal to Hispanics.

WSJ: Arthur Brooks: The GOP's Hispanic Opening