abstract:Merger simulation is a commonly used technique when analyzing potential welfare costs and benefits of mergers between firms. Merger simulation models differ with respect to assumed form of competition that best describes the market (e.
TheinventionofPCAIDS (ProportionalityCalibratedAlmostIdealDemandSystem) by Roy Epstein and Dan Rubinfeldstandsat the forefront ofcurrentapplications of mergersimulation .