But the electric industry has only three years to comply under one EPA regulation known as the utility rule that is meant to target mercury and is due to be finalized soon, while many other destructive rules are in the works.

WSJ: Review & Outlook: If the Lights Go Out

And the one thing that we have learned through this process is tightening up what the Ford brand, the Lincoln brand and the Mercury brand stand for, and making sure we target appropriately, which means being not all things to all people.

NPR: Ford's North American Chief Sets Sights on Restructuring