Instead of seeing me as an entity they can extract data from, in order to upsell and cross sell, or indeed on order to merchant my data on to other retailers, I want a service provider that I can genuinely trust my data to and who can broker relationships with me across the virtual world.
Originally founded at MIT and now boasting teammates in both Cambridge, Massachusetts and San Francisco, Locu is on a mission to connect local merchants and consumers, says its Director of Data Adam Marcus, which he says it does by finding, cleaning, and making available local merchant pricing and menu data, which can then be claimed and customized by merchants.