With tags, brick and mortars are able to efficiently track inventory and continuously update merchandise information.

使用这种标签，实体店就能有效地追踪库存，并持续更新商品信息。

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And some airlines, including American airlines, claim they have sophisticated tools to merchandise to travelers because they have all sorts of information about them.

而包括美国航空在内的某些航空公司，声称拥有先进的工具来向旅行者推广产品，因为他们掌握着旅行者各种各样的信息。

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Other companies with wallet initiatives try to gain ownership of your personal data so they can sell the information or merchandise it in various ways to online markets and others, Gross says.

CNN: Don't forget your eWallet when you shop online

Brands want information on how their merchandise is being displayed in major retail stores.

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MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and in-progress and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming, complete blogging capabilities and the award-winning suite of At Bat mobile applications.

ENGADGET: MLB stamps partnership with Qualcomm, hopes it leads to improved connectivity at ballparks