AEG, in partnership with Ryan Seacrest, soon plans to launch a new music-and-lifestyle-themed TV network that will bring viewers into the likes of L.A. Live, Shanghai's new Mercedes-Benz Arena and the O2.
Those projects quickly sent them into a trajectory that led them to opportunities with the Mercedes-Benz Superdome, New Orleans Arena, Final Four, BCS Championship, and eventually the Super Bowl.