In the Philippines, the electric company Meralco wanted to educate people about how to conserve energy and lower the cost of their bills.

菲律宾的家用电器公司Meralco想告诉人们如何节省能源，降低开支。

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Meralco (the Philippines' leading power company) had a better idea: give away cool designer shopping bags that have "Electricitips" printed on them.

菲律宾的主要电力公司——马尼拉电力公司，却有一个不错的点子：在设计出色的购物袋上印“用电提示”，然后分发给大家。

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It now buys 48% of its power from private suppliers, at about 6.5 cents a kilowatt-hour - some 20% more than what Meralco pays its IPPs.

CNN: Up from the Ocean

The Lopezes control and run Meralco, the electricity distribution monopoly on Luzon island (other interests: the ABS-CBN broadcasting network, the country's largest, as well as toll expressways and water services).

CNN: Up from the Ocean

Meralco says it is not interested in the NPC's 230-kilovolt main transmission line, but just in the 115-kv subsidiary link to the southern Luzon provinces of Cavite and Laguna, where the country's major industries - Meralco's customers - are situated.

CNN: Up from the Ocean