Mental accounting Theory 心理账户理论
malleable mental accounting 灵活的心理账户
prospect theory and mental accounting 前景理论与心理账户
Mental accounting framing 心理会计范式
Researches on Mental Accounting 心理帐户研究述评
Mental l accounting 心理账户
When the agent gets the information, he will reduce the complexion through simple, mental accounting, availability and ignorance. The information process makes systematic biases.
投资者在接受信息后并不总是进行贝叶斯推断,而是首先经过简化、心理账户、可得性和忽略等方式降低信息的复杂性,这个处理过程往往使得其判断产生系统性偏差。
参考来源 - 基于情绪的投资者行为研究The single mapping relation between living resources and behaviors in ethnology is testified by Mental Accounting phenomena in economics, thus, the single mapping relation between behavior and emotion schema function is set up.
通过经济学心理账户现象对动物行为学中生存资源与行为之间单映射关系进行了论证,确立了行为与情绪图式函数之间的单映射关系。
参考来源 - 情绪驱动的人工生命行为选择机制研究·2,447,543篇论文数据，部分数据来源于NoteExpress
以上来源于: WordNet
Based on the introduction of behavioral finance, the paper put focus on mental accounting approach to explain anomalies effectively.
本文在介绍行为金融理论的基础上，重点突出心理会计理论，应用心理会计理论有力地解释了金融异象。
And the mental accounting discovered by behavioral economists abrogate the assumption of perfect substitutability of economic resources.
思维会计原理作为多元的结构化过程，取消了经济资源的完全可替代性。
This paper discusses some recent researches on the role of mental accounting and reason-based choice in the formation of consumer preferences.
心理会计与推理选择是行为决策理论的两个重要领域，本文主要综述它们在消费者偏好建构中的作用。
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