He brought back the golden age of air travel and made money on it with his Virgin Atlantic airline, complete with Mad Men-style upstairs bars in the 747s and massages in the airport lounges.
"Button downs are really American sport shirts, worn with a jacket and tie for an Ivy-League look or out of context with an Italian suit a la Gianni Agnelli, " the late Fiat mogul known for his style, says Tom Julian, a New York-based men's style consultant.