The 4, 700-member Direct Marketing Association is fighting any new authority for the states, arguing the SSUTA has barely reduced the tax collection burden presented by 7, 500 different sales jurisdictions.

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Instead of having every marketing team member educate their colleagues on market trends, marketing programs and their results, marketers resort to complex, detailed reports and an array of conversion ratios that are meaningless to anyone outside of marketing.

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Board member and Chief Marketing Officer Peter Bamford left on April 1, finance director Ken Hydon departed after the company's annual meeting last July and Sir Julian Horn-Smith will retire shortly.

FORBES: Magazine Article