原创:大型体育赛事东道主国家形象研究 - 医学论文发表 - 中国论文网 关键词:奥运会;大型事件;国家形象;中国 [gap=1635]Key words: Olympic Games;mega events;national image;China
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Olympics as a kind of mega-events will have great impact on tourist destination.
奥运会作为一项大型节事,会对举办地的旅游业产生重大影响。
The macro-economic environment is an important factor that affects the mega-events, at the same time the mega-events can also alleviate the economic crisis as an effective policy tool.
宏观经济环境是影响大事件的重要外部因素,大事件也可成为有效缓解经济危机的政策工具。
This conclusion also fits to the economic assessment of mega-events in the case of a larger economic scale and is of certain referential significance to managers and participants of mega-events.
总体上来说,研究证实,北京奥运会的经济影响在微观层面是有限的,这一结论适用于经济总量较大情况下重大节事的经济影响评价,对于重大节事的管理与参与有一定的借鉴意义。
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