Stellar Mega media has become one of the famous brands in China's cultural media industry.

星美传媒已经成为中国文化传媒行业的著名品牌之一。

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It's amazing how these mega companies interact and build upon their brands... much to learn from, and lots of inspiration to draw from.

我观察这些大公司怎么互动与建立自己的品牌，有了很多心得+灵感！

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In the past, they were the only ones working with the mega brands that could afford the multimillion-dollar media buys.

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Currently, there are more than 7 million apps from tech operators like Groupon (Nasdaq:GRPN) and Pandora (NYSE:P), as well as mega-brands like Disney (NYSE:DIS), and Coca-Cola (NYSE:KO).

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The strategy has been very successful for these mega-brands, and now Underarmour, a Baltimore-based apparel company, is looking to follow a similar path to grow its own brand.

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