超级品牌（Mega brand）面面观：你的品牌需要延伸吗？
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MEGA BRAND MELATONIN CAPSULES 麦格牌美乐宁胶囊
Now, at least one mega brand is listening.
FORBES: Connect
It went back to the original idea on which its mega-brand had been built: Coke Brings Joy and concentrated all its effort, company-wide, on coming up with innovative ways to give it fresh life.
FORBES: Coca-Cola Takes A Branding Cue From Will.i.am.: Use What You've Got For a Fresh, New Start
We looked at one list and we saw 39 name-brand, large mega-billion-dollar funds, all of which lost 10 percent or more in September.
NPR: Market Volatility Shuts Two Hedge Funds
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