As a burgeoning medium, Internet makes the condition more complex, but also it becomes a powerful weapon when enterprises carries out crisis management.

互联网的作为一种新兴媒体，一方面使企业在危机中面临的环境更加复杂，另一方面也以其独特优势成为企业进行危机管理的强大武器。

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The advertisement is the medium propagandizes the most direct way outward, how uses this "the weapon" is the question which the media person faces.

广告是媒介向外宣传最直接的途径，如何利用好这个“武器”就是媒体人所面临的问题。

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At the same time, evidence has emerged that the Chinese have developed the capacity to churn out medium-range missiles, which would likely be the weapon of choice in any conflict in Northeast Asia.

CNN: ASIANOW - TIME Asia