Gaming is a vastly different medium from TV and film right now.

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As a result, we are confident the UX our 2013 models will shatter all expectations and demonstrate that LG has moved the medium of Smart TV forward.

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That medium, like TV and the Tablet before it, is starting to come into its own, and companies like thatgamecompany and Mojang are starting to think about games not in relation to movies, but on their own.

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